Content Marketing guide for 2016
Content advertising is a steadily advancing open door for advertisers to reach new clients and accumulate information on their novel gathering of people. Be that as it may, with the consistent changes in the advanced world, content creation needs to advance at a practically disturbing rate.
Staying aware of the patterns in the substance promoting world is a full-time gig, however advertisers can climate the tempest by looking ahead. Make a system to take into account the coming 2016 year, and you’ll be set right out of the door.
So what’s on the substance procedure skyline? Here are a couple of forecasts by Zenocontent.
- Published in Blog, Digital Marketing, Marketing & Brand Management
Getting your Online Store ready for Festive Season!
As the year comes to an end, the festive enthusiasm has started to catch up among people all over. As an entrepreneur, the festive months are an opportunity to double your sales and boost profits as the internet traffic shoots up by 40% during this time period, which means you have to get a strategy ready to divert a portion of the increased traffic on to your website. Here are some tips on how you can optimize your website for the festive season, in order to boost your profits.
Set Your Goals:
Like any good marketing strategy, it is advisable to set some goals for yourself. These could vary based on your website, however general idea is:
- The number of product sales you want to achieve?
- Any particular products you intend to focus on?
- Do you wish to introduce any special schemes?
- Do you aim to generate new leads, through newsletters and sign ups?
Once the goals are set, it’s time to get the game in action by subsequently building a custom marketing strategy.
Setup the festive vibe!
You must redesign the website to give your customers a festive vibe. This can be done by adding festive header and footer or by adding festive templates. This particularly informs your customers that you are festive ready and yes it also makes your website attractive.
- Double check your website and the content flow, the website needs to ease out purchases and ensure the error hampers the buying cycle are removed.
- Have an easy check in process, before the users explores your site, your aim is to convert the browser into a buyer so simplify the purchasing as much as possible.
- Transform the newsletter sign ups, ensure it is festive centric. Such as “Sign Up For The Best Christmas Deals.
- Stock Up for the season with products and offers, try give that extra incentive to your customers, Offer free gifts, price discounts, free shipping.
- Keep a solution for late shoppers- come up with something, how could they purchase stuff, in case if the sale is in its final stages.
- Most importantly, create an exclusive- Gifts Section.
- Gifting Ideas – A fabulous way to sell in the festive season is, to make a gift through your every product, so that people can purchase anything and everything as a gift intended for others. This classification will seem helpful and attractive and hence increases your chances generating more sales. You further have FAQ’s and suggestions for customers. Ensure you categories these products by:
- Relationships
- Gender & Age
- Type
- Price.
- Try to have Combo offers which are attractive and useful.
- Offer discounts on gift vouchers, it has been seen that gift vouchers have been a popular way of hold onto to shoppers who are just browsing and also is a popular gifting option which people have been using. Gift vouchers acquire a lot of takers, who are into last minute shopping, if you offer to send them as email vouchers.
- Ensure the package is packed to give a festive feel to the customer, this plays quite a role in increasing your returning customers and browsers.
- Start up your mail marketing early and schedule the reminders on a regular basis
- Create Email specific landing pages- this is certainly a very important step, as if you have a special email offer, the link should land on that offer page only- this will give it maximum impact.
- Send out Festive Greeting Too- remember you have to establish that personal touch with your customers, festivals wishes are the best way to reach out to them.
Internet Marketing and SEO:
You have a part of your SEO team to work on festival season well in advance say about at least four months prior to the festival so that you can maximum your reach.
- Prepare Festive Keywords and optimize them, for festival seasons you will have research on the keywords suitable to the festival and your products. Remember to glance through your analytics from the previous festive season to judge what worked for you
- Consider including local words too, for example “Christmas cakes Bangalore”.
- Create content for your keywords, try to have interesting festive write ups about gifting traditions are a good option. Remember NO KEYWORD STUFFING!
- A good piece of content would be- “Brighten up your Diwali this year, with our custom made Diwali gifts. Available for shipping within 24 hours!”
- Write new and festive centric blogs, try to go in for value added marketing with articles on helping people prepare for the festivals- some festive delicacy recipe maybe, try think of what people would like to know during the festive season and write distinct, informative and quality content articles.
- Keep a track of your competitors, learn and pick up from them.
Go Social
Social media one of the best ways to promote your website, but remember don’t overdo it !
- Update Facebook page with latest offers and discounts, have good status and happy pictures!
- Apart from Tweeting offers, tweet interesting festive tips and articles. Engage others in conversation frequently and occasionally push your products. Invite your followers to retweet your offers.
- Press Releases- Do a press release outlining your offers. Link the release to your site.
- Optimizing the video and photo sites too!
Additional Tips:
- Keep a track of your Analytics to know where people are coming from- what keywords driving them-what are they looking for. This way you can add the product they are looking for.
- Keep an eye on Google Trends- this will give you an idea what people are searching for and then use this information to optimize your site.
This festive season, outline a marketing and advertising strategy using the pointers above. Give your design and development team time to develop creative plans and their implementations. Begin in advance and see a rise in business in the last quarter of 2015 and new business in 2016.
- Published in Digital Marketing, Marketing & Brand Management
What, why and how Digital Marketing?
Very often we hear the of buzz of the digital ads, internet marketing, social media marketing, etc. Today in this blog I thought of taking you into the world of digital marketing and how it can be a generate more revenues. In this blog I shall talk about digital marketing, its importance, the process, how it you can make it a part of your business and then I will touch upon types of ads, targeting, engagement and measurement.
WHAT is Digital Marketing?
Any marketing activity done over the Internet using various digital devices is called digital marketing.
WHY Digital Marketing?
Digital Marketing is the most effective and widely used method of marketing in today’s world. The key reasons why it so popular among the marketers
- Its wide and effective reach.
- It’s cost effective as it’s measureable.
- Easy process to target your niche.
- Optimization based on the performance of your campaigns.
- Due to the tracking and monitoring, performance and retargeting is made easy in Digital Marketing.
Understanding the process of Digital Marketing.
- The first step and the most important step is to identifying your Customers, which will consist a detailed research in order to target the only the potential buyers.
- Once the target audience is figured out it’s time to work on the brand awareness, that’s working on the visibility of your products.
- Based on the brand awareness campaigns, we get in the targeted customers.
- Once the customers comes in, it’s important to Engage with the customers.
- After Engagement with the customers, they convert into Leads/Sales.
- The fifth step is measurement of the campaign, based on which optimization becomes easy.
- Retention.
Before going forward i would like you to see the Video posted in this blog, in order to understand how digital marketing can change your business around.
From where do i start?
Assume I sell a particular cosmetic products which caters the need of a girls, from a store based out of Jayanagar, Bangalore. Let’s try to integrate Digital Marketing into my business.
- Identifying the potential customers, so as the cosmetic product I sell is to cater the need of a girl. Say the age of my audience is aged between 18 and 24 years. Now moving towards to geographical research of the potential audience, say my business is set up in Bangalore and I want only people in Bangalore to see my ads. One more targeting I want to aim for is device on which I want to place my ads, say I want to display my ads on mobile only or desktop only.
To sum up my research, the gender I am targeting is females aged 18-24 years, based in Bangalore using mobiles (you can also target specific areas in a city and particular digital devices as well). Suppose you don’t have an online store then you are restricted to put up ads which are aimed to get footfalls in the store, and target only people in Bangalore so your number of potential customers are restricted. If u have an online store then your target can be a country, just imagine the number of specific customers you will have!
- Now the Visibility, Brand Awareness & Targeting. Increase visibility – It’s a good practice to have to an online store, as this helps to increase your horizons. So I will have a website, a page on various social media platforms like Facebook, Google Plus, LinkedIn, Twitter, etc. These online properties are owned by you, hence we can call this a owned media it is to bring in traffic to your site by inbound or outbound marketing ways. You can say it’s like push and pull in offline marketing, however this is much more effective than offline world. You can also go in for paid media, where you can advertise on various platforms by using various platform the best are one been Google Ads, Facebook Ads, LinkedIn Ads, Emails Campaigns, etc
Google Ads – Google ads is an advertising program by Google, which lets advertisers target potential customers by showing ads on Google search engine result page based on the keywords. The other service of Google Ads, is the Display Ad Network where Google lets you advertise on the network of its partner websites, currently there are 2.5 million websites registered with Google to facilitate display advertisements. What makes Google Ads effective is you pay Google only when someone clicks on the ads, you don’t pay Google if people don’t click your ads, this concept is called Pay per click (PPC).
Facebook Ads – It’s a service by Facebook that lets us advertise on Facebook which can be seen in your newsfeeds and right sidebar.
LinkedIn ads – There are quite performance oriented as LinkedIn is for professionals. This service is effective when you wish to target professionals on the basis of work profile. However this service is expensive when compared with Google and Facebook ads.
All these above mentioned services allows the users to target their audience as per their needs, in our case also, targeting is based on the gender, age, location, device and interests. So I would prefer to setup the online store and go for ads for my cosmetic product store.
- The next step is engaging with audience. Now always remember not all people coming on to your site have the intention of buying but your conversations with every single customer matters. Don’t be always about selling, try to give value to your customers, like giving tips, market updates, etc. It’s also very important be act responsibly when you reply to your customer queries, reviews, comments and feedbacks. A new customer tends to go through reviews, comments and feedbacks so your replies matter a great deal to the existing customers. These things do have an impact on your new and existing customers. Remember conversions are based on how you engage with your customers.
- Conversions in the form of Leads/Sales is the final objective of digital marketing. There are two types of conversions micro and macro i.e. when a customers does a small activity like visiting your site, downloading your freebies it is a micro activity. Macro on the other hand are bigger steps like buying a product or requesting a call back, filling forms, etc. When you go for ad campaigns, it’s very important to run relevant and specific ad campaigns so only the niche audience is targeted and interested people click on the ads. Based on the clicks on these ads, the price per click, is calculated. When people with irrelevant or no interest in your offering click on your ads it is a bigger harm done to you, how? Well when people click on your ad you have to pay the publisher, when they land on your site and don’t do any activity they increase your bounce rate of the site which affects your SEO.
- Measurement – This helps you to measure and understand your traffic and its nature for you to run ads more effectively, you can use a number of analysing tools, most popular one being Google analytics which is followed by Adobe, IBM. When it comes to Ad Campaigns, lets assume I have a ₹100 budget for a day which I distribute ₹50 for Google Ads, ₹30 on Facebook ads, ₹20 on others that is emails, SMS, etc. If we make some sales at the end of the day, by using the analytic tool we can measure the effectiveness of advertising platform used. Suppose our analytics say that our Facebook ads are generating better conversions then Google then digital marketing lets optimise these campaigns by simply reducing Google budget from₹50 to say ₹30 and increase Facebook ads by ₹20 spending ₹50 on Facebook.
- Retention of customers is also important to keep our sales ticking, when I say retention of customers it applies to new and existing customers. We can classify the retentions in 2 types Vertical & Horizontal. Say, when a customer’s wants to buy a facewash, but along with the facewash she also ends up buying a cream this is vertical retention. When a customer buys a face wash and returns to buy the same product again it is horizontal retention.
Conclusion
By taking the digital route, it’s easier and much more effective approach to grow your business as it increases your reach to a larger, specific audience at a cost effective price.
Read about how to setup an Ecommerce website for your company.
- Published in Blog, Digital Marketing, Entrepreneurship, Marketing & Brand Management
Guide to setup an Ecommerce Business in India.
In this blog I have tried to compile the things that you need to go online in India. Before we start you need to know there are multiple online marketplace which lets you have a seller account example flipkart, snapdeal, and amazon where you can simply register and list your products on these sites and start selling, however these site will charge a certain percentage on sales. Here in this blog I will be talking about how to setup your own market place.
Domain name
Whenever we start some business we always ensure it to give it a name so that it is easy for the people to find it, similarly when we go online we have to book a domain name for your business. Example, www.amazon.in, this is a domain, amazon is the domain name and .in is the domain extension.
There are various domain extensions based on the industry, country, etc. for example industry specific, .biz – small business, .edu-educational institutes, .org – non-profits groups or trade associations, .info – resource website., .in – India, .uk – United Kingdom, .us – USA, .com is a universal extension.
For our website, I would suggest a .com or an .in extension and try to keep the domain name less than 3 words. You can buy the domains on BigRock and GoDaddy.
Web hosting space
You’ll need a space to host the data of your site on the web server, hence we need to buy host spacing. The best hosting space in the market is Hostgator, however there are many more service provider like godaddy, bigrock, etc. This hosting space is linked to your domain through the name servers in the domain console. The Name servers are provided by the service provider.
Based on your requirements i.e. you have a single or multiple domains choose a suitable plan. On hostgator, there are 2 popular plan
- Hatchling Plan – lets you host single domain and gives u unlimited hosting space. It costs around ₹ 375/-month for a year.
- Baby Plan – lets you host multiple domain on the same hosting space and gives u unlimited hosting space. It costs around ₹ 455/-month for a year.
Here is a trick to save some money hunt for coupons on google you will get up to 30% off. On special occasions like Independence Day, republic day you do get 50% off but that’s on your luck!
For a people planning to build their sites on WordPress, I would advise buy a Linux hosting.
Content and conceptualizing your site
Plan your content in detail, your content will be the key to earn customers, you need to clearly define whether you are selling or just displaying information of your business. Another important step is to Conceptualize, that is the look and feel of the website, the content on the homepage, the process of buying. Plan your site in detail, avoid a hooch pooch content on your homepage. Think like a customer!
Development of your site
Also remember there are 2 ways of doing things, one is you learn and do it yourself or get it outsourced. Getting your website built on WordPress is always a good option as development & updating the site is easy. Remember WordPress is just a platform to build and edit a site. The theme is the thing that makes it visible to the customers when they log on to your site. These themes are available for free and paid, free theme are restricted when it comes to customisation. Paid theme lets to customise the site to a greater extent.
U can buy themes on Theme Forest, usually most of the developers buy themes from this portal and simply integrate it on WordPress and charge you a bomb. If the developer develops the site using HTML coding then it is like building the site from scratch.
Payment Gateway
A payment gateway is a medium which enables u to do transactions online. You need to subscribe for these services which is a third party vendor and customers coming to your site will make payments to these sites and the payments are redirected to you into your subscribed bank account. Some of the payment gateway providers are – CCAvenue, PayU, PayPal, AirPay, CitrusPayments, etc.
I would advise you to a Secure Sockets Layer (SSL) certificate. What is SSL certificate? A SSL certificate verifies the authenticity and identity of a website owner, it uses https protocol and displays a padlock in the browser to indicate that it is trusted. This is issued by authorities like VeriSign and Thwate. This is a method to keep the data safe, the server passes encrypted data to the web browser, which is reconstructed by the browser.This certificate is provided by your Hosting space service provider which is provided by subscription costs around ₹1,350 – ₹ 2,760 based on the warranty levels on Hostgator.
Ecommerce Platforms
If you don’t want to get into the hassle of booking a domain and development and all the above mentioned steps you can simply go to platforms like Shopify, zepo, etc. These platforms take care of all these hassles and you simply start listing your products n start selling! However these companies charge quite a bomb, but based on your product and sales you can decide.
I would recommendWooCommerce, it integrates seamlessly with WordPress, and also covers Payment Gateways and shipments.
Shipment
You can subscribe from a number of shipment providers like Fedex, DTDC, Bluedart, Gati to name a few. Usually these service provide offer a wide range of services for ecommerce and prices vary based on weight and distance of the shipment. You also need to keep in mind whether the service provider offer u to have Cash on Delivery option along with the delivery. In order to track shipments you can simply subscribe to Aftership, ShipRocket and Mypacco.
Taxation
It’s not required to set up a company to do ecommerce, in India, but I would recommend you to register as a sole proprietor. However some payment gateways asks for Business ownership documentation, so it’s better to just register an LLP. I have been a partner in LLP and its very easy to setup. You can also consult a CA or a Lawyer for better details or check out MyOnlineCA.
- Published in Blog, Digital Marketing, Entrepreneurship, Marketing & Brand Management
How to get better mileage from Social Media
Very often we try our best to engage with our audience on Social Media yet it does not yield the desired results. In this blog i will be talking about the best practices to leverage through your social media accounts for your business.
You can’t sell all the time you have to be a listener.
Understand social media platforms are used for two way communication, you need to make effective conversations with your audience with a sole intention to influence your audience to become your potential customers. You cannot always use the social media platforms to only sell, listen to what your audience has to say. Remember no one comes on social media with a intention to buy things.
Amaze your Audience
You need to leave your impact on your audience in order to build trust and faith towards your products, the best way to do is is amaze your audience with Industrial Insights, Tips & Tricks and Interesting Facts about your sector.
Use Hootsuite
Hootsuite is a amazing software which will let you control & post all your social media account through one dashboard. Its free to start with where you can integrate up to 3 accounts, you can also subscribe for pro services which starts from $8.99 onwards.
Timely Post your Social Media Updates
Featuring a Infographic, posted by Quicksprout how to get better mileage from social media post. The Infographic is a complete guide on the best timings to post on various social media platforms.
Conclusion
I can personally assure you that by following these few 3 steps you can get a better milage for Brand Visibility, Marketing and of course Sales being our the final goal.
- Published in Blog, Case Studies, Digital Marketing, Marketing & Brand Management
T2B
In this post I am sharing a talk that i gave sometime back at a event in november 2013. So let me start up with a brief introduction of what I will talking through this session, so far we have been familiar with terms like B2B, B2C & C2C i.e. nothing but Business to Business, Business to Client and Client to Client. But now the Internet storm has hit these traditional ways and has introduced a whole new dimension called E-Commerce. I call this “T2B” i.e. Technology to Business. The effect of this whole new sector has taken competition, efficiency, transparency, to a whole new level. Gone are those days when, if I had to buy a phone I would have to go around the marketing hunting for the best price, though the product & the manufacturer remained the same the prices always varied sharply. Today all you need to do is one simple click and everything is just before you! This has benefited the buyers in a great way but also has negatively hit the retail sector. During this session I would like to take you through this new ways of business.
To start up with, how many of you are familiar with this company called Alma meter..? This company was started by 2 young boys, Varun Aggarwal & Rohn Malhotra it was a simple idea to make merchandise of schools & college, No big deal but things took a big turn when they thought of having an E-Commerce website in place which helped people to order merchandise from different parts of the country valuation after the first year ₹5 crores. You can read the book – “How I braved Anu aunty and co-founded a million dollar company”, a book written by Varun Aggarwal to know his entrepreneurial journey more closely.
One thing that you guys need to know is that when chose to put up a shop on the internet their shop was accessible not to a certain locality or a city but to a country which is densely populated, so the audience was not 100 but 100 crore! That’s the magic what Internet can do to the business. Sites like Google, Facebook, twitter, YouTube have become a part of everybody’s life and these websites offer some very reasonable price to promote your website.
Do you know that flipkart was started in 2007 and the initial idea was to sell only books? The founders, Sachin & Binny Bansal had invested ₹4 lacs into it and today it is valued to almost ₹1 lac crores, making a revenue of ₹5,000 crores as off date.
Phanindra Sama a alumni of BITS Pilani started this website called Redbus in 2006, just because he couldn’t get back home for Diwali and then he started red bus fhir saare bus booking agents ki lagadi and this he ended the story of redbus by selling it off for ₹800 crores at a point when their market was getting diluted. And guess what it was bought by Ibibo group which happens to a property of an Indian called Ashish Kashyap, it was basically a joint venture of Nasper’s & Tencent.
I won’t be wrong if i say that the valuation of these companies grew exponential only they used right platform and the right marketing medium.
In the first case of alma mater they never promoted themselves in that way like flipkart and redbus did. Alma mater restricted itself to merchandise, the marketing strategy was to get into minds of the people so one of the founder came up with this book called “How I braved anu aunty and co-founded a million dollar company”, the book did expectantly well and also did the marketing of Alma mater. One idea to market your company and get paid for it!
In the second second case i.e. the Flipkart they expanded into other commodities and started throwing ads across the internet using Google Adds. Just try this go on to Flipkart.com just select a product look at its details and close the website, after that
whichever websites you login to most them will carry adds by flipkart projecting the same product that u looked into!
Redbus altogether did the regular online marketing but they also came on with television ads, which was later followed by almost all these online portals.
Chumbak happens to another such merchandise website which presents Indian culture in a funky way they used Google ads to go big. It was an online hit and eventually they got into Retail sector by putting up shops in the Malls across the metro cities.
Now I would like to take you inside these sector and try to show what it takes to create one successful E-commerce portal.
To start all it takes is a one simple idea which you need to trust, the onlineprasad.com one such portal where in u can get prasads from trupathi, kashi, shirdi, etc. so in this particular b-plan it was the idea.
Let us say we will build a website to ship kunda & kardata which are world famous sweet that origin from Belgaum. Firstly we need to find vendors who make the best kunda in town say a shop A does it. The second aspect would be the building the website & the online transaction i.e payment gateway, do not keep the option for payment on delivery. The third and most important aspect is the packing & shipment of the product.
Kunda is available in 3 types packing, one is the fresh which is wrapped in the plastic and put in a box, second is the retort pack (preservative food packs likes Knorr soups packets, tomato ketchup) which lasts for 6 months, third is the canned packs which again lasts 6 months. Canned packs has a advantage and a disadvantage, advantage is you can ship it abroad and its disadvantage the can adds to weight of the package i.e 500gm kunda, 400gm can near comes upto 1kg, this adds to the shipment costs.
What we can do is we can ship the retort packs within the country & canned packs for aboard. A 500gm retort pack of kunda costs you ₹180 and the canned kunda costs around ₹250. So before you buy the kunda from your vendors remember the 10% rule of business i.e. 10% of every product you buy from your vendors is your commission. So the cost your kinda will be brought down to ₹162 & ₹225 respectively. If u you can sell the retort packs online for ₹250 & the canned kunda for say ₹350 and simply add a sentence further saying shipment extra, you make some good money. You can also mention we take Gift pack orders in which you pack it nicely with a cover which talks about the city, I expect this particular strategy would do wonders on the international market then the domestic.
For marketing you can picks what flipkart or chumbak did for their promotions, i.e Google Adds and other online marketing ways. Have targets for yourselves, as in you have to sell in x numbers of packets every month. Don’t just stick in promoting it only online try and penetrate into the Market, go to the metros, tie up with the sweet shops sell your products & the website give them the option of placing the order online. You can make a living out of the whole thing.
So what’s the moral of the story?? The moral is to earn money you don’t have to know how to make kunda, or have a shop just have a good website and you are good to go.
Over my past few years as a Digital Marketing & Business Development consultant has thought me a lot of things, let me try and take you inside this sector as per my understanding.
First lets me give you some brief idea of the website.
The first and the most important aspect of any website is the domain name and space to host it. I suggest you sastadomains.com & sastaservers.com the reason for this is sasta domains offers u free e-mail id when you buy it from them none of the others do that like the bigrock & godaddy guys. So when you book the domain u can print your business cards with the email id and start your work you don’t have to wait to buy the space for hosting. A .com domain costs around ₹650 and an .in costs around ₹250 for a year.
Second aspect after having a domain is the space. To run a basic ecommerce website without it crashing it’s advised to pick up the professional hosting which usually costs 2500 for year this will also come with a lot of add ons.
Third and the most important aspect of the website is the construction of the website. Since I am not a too technical person I will give you the basic idea, the website needs to be a dynamic website which can be built on any platform like the wordpress, custom php, magento, etc
Another important aspect of this part is the having Payment Gateway onto your website, this can be done by whoever is building the website or you can it up with help of the website called www.ccavenue.com. Normally a free user of a payment gateway has to pay 5.5% of ever transaction whereas a premium user pays 3.3%. To be a premium user you need to pay round around ₹30,000.
Second aspect is the marketing.
For marketing you get yourself connected to Google adds that’s the best means that can be suggested. The costing is quite reasonable and this is based on what all you pick like the target audience of for a particular xyz city, number of reaches, etc.
It’s also necessary to show your strength and presence on the social media, like facebook, twitter, instagram youtube, based on the products. Have a page on facebook it is quite necessary, first promote it among your fixed client base then opt for the adds which range from ₹320 – ₹1500 per day see your budget be clear with which city audience you are targeting and that would be good.
Have a good and a concrete plan for marketing because that’s the mean soul of an e-commerce website.
Third aspect is handling your finances and you’re Staff.
When you start up a company please make it a point to consult a CA before you start. Understand the Taxation structures & the types of taxes you need to pay to run the whole show. Gone are those days when I thought do doing a business and sat down with a friend made a logo and visiting cards and go on doing monkey business. Times have changed and time has tightened up all the rules and regulations. You overlook this point and trust me you will reach up a point when you will be screwed up the Tax dept. in such a way that whatever u have earned is gone plus you have to take loans to clear your dues!
For an e-commerce website you just need to have a good technical team to keep a track of your website & online marketing, you would need a set of people to do miscellaneous works this should be good enough for a start-up company. As and how you grow you can hire people based on the requirements. Always remember a good team can take you on top and the bad team can just throw you down in a second, so always choose your staff after evaluating them in and out and hire them only if they are required.
Like Radhakrishnan Pillai puts it across, starting up your own business and running it is no easy task, especially when you have no previous business experience. But that’s how an entrepreneurs are born. They start with an idea and dream to success. Most of them do not know the path they need to take, but the confidence they have taken them through all the ups & downs till the final destination where their idea is finally converted to financial success.
The most critical period in an entrepreneur’s life is when he has already experimented with his idea a little, and struggled the most, but money has not filled his pockets. Now, he sits down & wondered what went wrong. All his near and dear ones are taking every opportunity to prove that he was wrong to have taken this path.
Your final big financial leap in business maybe just around the corner. But getting frustrated after such a long period of failure, it is natural for one to wonders if fate and luck has really been on one’s side. That is the time when you start consulting fortune tellers, you will start depending on your zodiac, your sun stars and what not!
Always Remember Wealth alone is star of wealth. You have already put in a lot of efforts, time & money into the “idea” you truly believe in. Just continue doing this.
Capable men will finally convert the whole idea into an “amazing balance sheet”. The final Leap may come in any manner – big order, a turnaround client or a big investor, but one needs to keep undergoing these trails a hundred times.
Like my school teacher Father Mathew says Aim the Sky..! So that you land on the coconut tree. There will be your set of disappointments, Frustrations, Unfairness that you will have to face in various parts of life, and also you will be given with the options to flow into depression or to fight back, the choices will be made by you so choose wisely.
- Published in Blog, Digital Marketing, Entrepreneurship